Trend #4: User Experience Strategy

Kreations by Kristin and Company has had a lot of success as an app design  and web design company. User experience helps us understand where we are now, where we want to be, how we will get there, and how we will measure success.  

Looking at the product that we are currently offering the customer, we can see if competitors currently offer the product, see if there are any gaps of flaws in our offerings. We also need to make sure that all products we offer are in line with each other.

Once we have gone over what we do offer, next we look at where we want our product to be in its next level. Have we noticed any ways that we can improve the products? Did we address all of the users needs? How do we want the user to interact with this product? These are all things that we have to address before we go on to the next phase.

The next phase is creating a game plan to get where we decided we wanted to be in previous phase. How are we going to address any of the gaps or improvements that we found we needed to fix? How long will this take us? We need to define all requirements and resources needed.

Finally we need to come up with a way to decide how to measure if we have been successful in implementing all of these changes. All goals need to be measureable so that we can keep track with progress.

The benefits of us developing a strategy will be for us to come closer to achieving our business goals. We are able to come together on one page as a company to decide what it is we are creating.  We can clarify any abstract thinking we may have as a group.  It will help us to reduce time that we spend working on projects that will add value to our company.