Trend #2: Gamification of Applications

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Gamification of applications has started to become common tool increase customers’ engagement in products or services. It focuses on increasing the customer’s usage by rewarding them with virtual rewards like badges or trophies that can often lead to real product prizes or discounts. This in turn drives customers to buy more products or utilize the product more frequently.

Some common techniques applied to gamification projects include:

·      acheivments / badges

·      levels

·      leader boards

·      progress bars

·      activity feeds

·      avatars

·      real-time feedback

·      virtual currency

·      gifting

·      challenges and quests

·      trophy case

·      embedding small mini games within other activities

We, at the Koala Cola Company, have decided to combine gamification with drinking colas. Our target audience is a group of customers of a younger age that have grown up with technology that has been integrated in their everyday lives. With our new app customers can now check in when they drink a cola and receive points for every new area of town. As they collect points, they will achieve new rewards that can be cashed in for Koala Cola products.

Gamification will leave or customers with a positive feeling of feeling accomplishment. It also will leave our company with increased brand recognition.